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The global sex toys market size was worth USD 32.75 billion in 2022, and it is predicted to grow at a CAGR of 8.5% over the forecast period. Changing customer perceptions, the expanding presence of online merchants, more investment in sex tech businesses, and increased spending capacity are all major elements driving market revenue growth. Furthermore, the trend of liberalizing society and improving mental health both contribute considerably to market revenue development. Explore new ways of mutual affection with LELO's range of sex toys for couples. Make use of remote control technology and surrender yourself to your partner's command.

That might seem excessive, but when it comes to your health, it’s always best to err on the side of caution. Depending on what the toy’s exposed to and whether or not you’ve shared it pocket rocket with removable tickler others, you could be opening yourself up — sometimes literally — to bacteria, viruses, and parasites. If your item is made of a mix of materials, each material should be accounted for while cleaning.

Plus, the brand uses only recyclable cardboard materials in its packaging. We rounded up the 15 best sex toys to suit any preference and budget. Referral advertising is more organic in that it relies on a customer’s outstanding experience prompting them to rave to family and friends. However, there are ways businesses can push customers to refer their social circle to your sex toy business. One such means is to reward customers with discounts or merchandise for each referral.

Intimacy aids help you achieve greater sexual satisfaction and explore new intimate experiences. Waterproof sex toys withstand bathing or showering without losing their effectiveness, offering a convenient way to enjoy sexual stimulation. Kegel aids and pelvic floor exercisers are valuable tools for improving muscle tone and control, which can help you have better orgasms and bladder health. Regular use of these products can lead to stronger orgasms and better overall sexual wellness.

We recommend water-based lube because it is safe to use with all types of toys. Generally you don’t need to disinfect toys that only one person uses or that stay covered with condoms. Some nonporous, nonmotorized toys can go into the dishwasher without soap for steam sanitizing.

Some customers specifically buy sex toys online, as opposed to at brick-and-mortar shops, because it offers additional privacy. For this reason, most online sex toy retailers ship their products in nondescript, traditional shipping boxes. Some retailers even opt to ensure their brand name doesn’t appear on the shipping box or credit card statements whatsoever.

That’s why we called on three sex toy experts (nay, connoisseurs) and asked them to give us the 411 on the main types of sex toys — all of which can be bought online. Whether you’re perusing the aisles and displays at an IRL sex toy emporium or scrolling online, shopping for a sex toy can be a little overwhelming. Like the name suggests, you pop it in and keep it there, like a plug. Butt plugs aren’t designed to hit one specific spot, the way prostate massagers are—they're great for generally stimulating the anus and rectum and delivering that satisfying sensation of "fullness."

When people don’t have the money to go out, they stay home (and use their sex toys). While monetization in some aspects of the adult industry has started to decline, such as porn, businesses selling toys have seen steady growth. This trend is due to increased commercialization, changing perception, and availability to purchase items both in-store and online. The Germany sex toys market held the second largest revenue share in Europe in 2023, owing to the high adoption of sex toys among consumers. Around 52% of adults admitted to using sex toys during partnered sex while 45% of adults used sex toys for masturbation. Sex toys are perceived as an important tool for sexual enhancement by German men and women.

Don’t let taboos control the way you feel and act, dive into the world of incredible orgasms and passionate nights in just a few clicks. In case you don’t have a significant other and aren’t sure where to start, check out some of our masturbators and life-sized sex dolls. Stick your cock into one of our high-quality penis pumps and watch it grow tremendously right in front of your eyes. The Dame Aer is the first air-suction toy that we’ve liked better than our previous picks from Womanizer (the first brand to offer this technology). It’s significantly smaller and narrower than the Womanizer Classic we also like, and it’s made from a softer silicone material that’s more comfortable against the body. Most notably, of all the suction toys we’ve tried, the Aer produces a sensation that feels most similar to oral sex, according to our testers.